Explore your options
Digital marketing involves integrating online tools into traditional methods, as well as creating and optimising content, advanced advertising objectives and measurement tactics. The digital world offers plenty of opportunity for graduates to plan marketing campaigns for a variety of businesses, construct social media programmes, analyse engagement and define and measure the success of marketing activities.
The Bachelor of Business (Marketing) has been developed and is taught by industry experts with the latest digital trends in mind. We bring in guest speakers relevant to the course topics, integrating real world applications as part of the learning process. Industry recognised certifications are integrated into the course assessments in order to keep students aware of what companies need to stay relevant in the market. This degree will help you to develop a sound knowledge of marketing practice and how to promote brands both online and offline. Whether you are interested in brand management, digital marketing, market research, advertising or sales, we have you covered.
Our short courses are 14 week intensive practical training for 3 key components to successful digital marketing. Check out the Social Media Marketing, Google Certified, Search Engine Optimisation (SEO) courses for more details.
Programmes and study path
| PROGRAMME | LEVEL | DURATION | CAREER OPTIONS | START DATES |
|---|---|---|---|---|
| Bachelor of Business (Marketing) | 7 | Full-time for three years or part-time options available | AdWords specialist, Advertising specialist, Brand manager, Digital marketing executive, Marketing manager, Marketing specialist, Market researcher, SEO specialist, Social media executive | February or July |
| Postgraduate Certificate in Applied Business | 8 | Full-time for 6 months or part-time for 1-2 years | Pathway into further, higher-level postgraduate study, Gain employment or further your existing career in a wide range of specialised roles | February or July |
| Postgraduate Diploma in Applied Business | 8 | Full-time for 1 year or part-time for 2-3 years | Pathway into further, higher-level postgraduate study, Gain employment or further your existing career in a wide range of specialised roles | February or July |
| Master of Applied Business | 9 | Full-time for 3 semesters (between 13 to 18 months). Part-time options available. | Business analytics manager, Insights & data analytics managers, Head of business intelligence, Digital performance consultant, Digital marketing manager, Digital & search specialist, Human resources advisor, Senior human resources manager, Supply chain manager, Programme manager (supply chain & logistics), Logistics specialist | February, July, and October |
Short courses
| Short courses | Description | |
|---|---|---|
| Google Certified Course (Web-based Advertising and Analytics) | Expert preparation to help you successfully pass Google Analytics and Google Ads certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your... | |
| Search Engine Optimisation Course (SEO) | SEO and SEM still dominate marketing skills. Websites remain critical marketing tools for companies of all sizes, in virtually every industry and in every country, and so marketers with the... | |
| Social Media Marketing Course | This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the... |
