Publications

Ibrahim, K. (2023). The meaning, nature and dimensions of brand generosity: Qualitative approach. Australian & New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand.

Ibrahim, K. (2022). Consumption Behaviours of White Consumers in Light of The BLM Movement. Academy of Marketing Conference, Huddersfield, United Kingdom.

Ibrahim, K. (2021). Brand Generosity: Towards conceptual framework. Australian & New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australia.

Ibrahim, K., Parackal, M., Mather, D., & Hansen, P. (2021). Moral Brand Machines: Towards A Conceptual Framework. British Academy of Management.

Ibrahim, K., Shaalan, A., & Tourky, M. (2021). The impact of Social Media News on Halal Food Purchase Intentions in non-Muslim country: Evidence from the UK. International Conference on Corporate and Marketing Communications (CMC2020).