Publications

Kim, J., Cho, A., Lee, DC., Park, SI., Lee, J., Park, J., & Jhang, J. (2023). Experimental Investigation of the Positive Role of Blockchain in Social Exchange. 2023 Global Marketing Conference, Seoul, Korea.

Park, SY. (2022). Factors Affecting Trust in Business-to-Business Relationships in the Context of Subcontracting and Offshoring. Auckland University of Technology, Auckland, New Zealand.

Kim, J., Park, SI., & Jhang, J. (2022). The Effect of CAPTCHA Exposure on Traveler's Online Behaviors. Journal of Smart Tourism (Vol. 2(4)).

Park, SI., & Marshall, Roger. (2022). B2B Relational Factors Important for AI-Based Services. American Marketing Association, Chicago, USA.