Programme overview
This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.
Highlights
- Industry Based Learning (IBL) - in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
- Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
- Customised based your own experience, incorporating industry certifications where applicable
- A mix of on-campus classes, online support and self-directed study
- Small class structure
- Options for further business study: this programme is a good preparation if you want to move into Unitec's Master of Business or another postgraduate business programme.
Admission requirements
For this programme, you will need the following:
1. A recognised degree, a professional qualification in a relevant discipline or the ability to demonstrate competencies equivalent to the above
2. If you're a graduate of Unitec's Bachelor of Business, you cannot be admitted to the Graduate Diploma in Business in the same specialisation in which you majored in the degree
3. A minimum of 8 credits at NCEA Level 2 in English (4 in reading, 4 in writing)
4. If English is your second language, you are required to have one or more of the following:
- Have achieved NCEA Level 3 and New Zealand University entrance
- Pearson Test of English (Academic): 50 with no score lower than 50
- Be able to provide evidence you satisfy our criteria for existing English proficiency
- Have achieved at least one English proficiency outcome in the last two years
Don't meet the requirements? We also accept:
- Provide sufficient evidence to be eligible for special or discretionary admission; or
- If you're seeking entry based on work experience, you will be required to demonstrate, in a written application, CV and attestation from suitable referees, that you have substantial professional experience in activities related to this programme, and/or be able to demonstrate equivalent competencies.
For more information download the programme regulations:
Courses and timetables
For more details on the courses, please click on the course names below. Please note that our systems are updating with new course timetable information for 2025; please check back again soon.
| Courses | Credits | Aim |
|---|---|---|
| Business Functions (BSNS5003) | 15.0 credits (0.125 EFTS) | The aim of this course is to develop knowledge, skills, and competencies relevant to the core business functions of accounting, operations, human resource management, marketing and sales. |
